Qingdao Smiler Shines at FOODEX JAPAN 2026: Chinese Food Quality Wows Tokyo

On March 10, 2026, the 51st Japan International Food and Beverage Exhibition (FOODEX JAPAN 2026), the largest food exhibition in the Asia-Pacific region and one of the top three most influential food events globally, kicked off grandly at Tokyo Big Sight. As a benchmark enterprise in China's food import and export industry, Qingdao Smiler Import and Export Co., Ltd. made a stunning appearance at Booth A2 in East Hall 8 with its full range of high-quality frozen fruits and vegetables, seasoning ingredients and deep-processed agricultural products. With its solid product strength and standardized quality control system, the company showcased the high-end quality and industrial resilience of Chinese agricultural products to global buyers, drawing huge crowds on site and securing multiple cooperation intentions.

As the "wind vane" of the Asian food industry, FOODEX JAPAN gathers 2,930 exhibitors from 74 countries and regions around the world, attracting more than 20,000 overseas professional buyers for procurement. Qingdao Smiler's booth features a simple and international-style design. The core display area showcases a full range of seasoning ingredients such as garlic, onions, ginger and green onions, as well as diversified deep-processed products like frozen French fries, fruit and vegetable chips and dehydrated vegetables. All product packages adopt high-definition visual design, marked with multiple international certification logos such as BRC, BROS and JAS, intuitively highlighting the brand's international quality standards.

At the exhibition, Qingdao Smiler's products became the focus thanks to the whole industrial chain control from farm to table. According to the company's person in charge, the enterprise has been deeply engaged in the food processing industry for nearly 30 years. Relying on its self-built standardized planting base and "root-to-end" production factory, it realizes the whole-process independent control from raw material planting, processing and production to export sales. All products have passed the FSSC 22000 food safety system certification, and some categories have obtained HALAL halal certification and organic product certification. They strictly comply with Japan's strict food import standards, reaching the international leading level in pesticide residue detection, microbial control, packaging and preservation and other links.

The negotiation area of the booth was crowded with buyers from Japan, Southeast Asia, Europe and the United States and other regions stopping to consult. The staff communicated in multiple languages, introducing product characteristics, customized services and supply chain advantages in detail. After tasting on site, many buyers spoke highly of the freshness, taste and stability of Smiler's products. "We have been looking for Asian ingredient suppliers with stable quality. Qingdao Smiler's products fully meet the strict requirements of Japanese restaurant chains, which is the core foundation of our cooperation this time," said a buyer from a large Japanese supermarket chain.

As a backbone force in China's food import and export field, Qingdao Smiler's participation in this exhibition is not only a display of products, but also an output of China's agricultural product processing technology and quality control capabilities. Relying on a sound ODM/OEM customized service system, the company can provide whole-process customized solutions from raw material selection, product research and development to packaging design according to the needs of different markets, meeting the application scenarios of catering chains, food processing, supermarket retail and other multiple channels. On the first day of the exhibition, the enterprise has reached preliminary cooperation intentions with more than 10 overseas distributors and buyers, with the expected order amount exceeding tens of millions.

The relevant person in charge of Qingdao Smiler Import and Export Co., Ltd. said that this trip to Tokyo is not only an important opportunity for the enterprise to expand the international market, but also a vivid practice of Chinese food brands going global. In the future, the company will continue to focus on quality control, increase investment in technological research and development, promote the upgrading of Chinese agricultural products to high-end, standardized and international directions, and let more high-quality "Chinese flavors" enter thousands of households around the world.

FOODEX JAPAN 2026 will conclude on March 13. Qingdao Smiler sincerely invites global buyers to visit Booth A2 in East Hall 8 to discuss cooperation, explore business opportunities and win-win new opportunities in the global food industry together.